Research firm In-Stat is reporting that the world smartphone market will grow by an average of 33% each year through to 2012. In-Stat predicts the strong growth based on several factors:
- Now that smartphones are out there, people are just figuring out the potential value of these devices, spending more and more time on them
- Organizations have begun to provide smartphones for employees, rather than having the employees arrange reimbursement. Companies are seeing productivity gains from providing BlackBerrys and other email-centric devices to employees, so they are taking the reins and purchasing more smartphones.
- Smartphone prices are dropping, with some of the latest smartphone models available for $100 or less with subscription plans.
Some other interesting findings among In-Stat’s predictions:
- Every existing smartphone operating system (OS) will see double digit growth over the next five years, with the exception of Palm’s OS.
- Smartphone users are purchasing more external applications than in the past.
- Smartphone users who travel employ their devices for twice as long as users who stay put.
- Smartphone market growth will largely be a product of users employing phones in place of laptops.
Additional information on In-Stat and its “Smartphones 2007: The ARPU Generation Machine” research can be found on the company’s website.
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