Tech Radar did an interview with Andy Lees, the Senior Vice-President of Microsoft’s Mobile Communications Business. The interview was focused around the issue of how WinMo is going to survive faced with the iPhone and Google Android.
Do your relationships with mobile operators help you compete with the iPhone and Android?
One of the things that we can do slightly differently to Apple and Google is that they have what I think of as the ‘over the top’ scenario - they’re not doing anything to enhance the mobile operator’s ability to create data plans.
They just want the operator to create the ‘$30 all you can eat’ data plan – what the number is varies around the world. Our approach is to be very operator friendly, so we offer tiered services they can use to have different price plans.
I would tend to agree with Apple in this case. “All you can eat” data plans are the only way that we’re going to get a mobile web experience comparable to what we have on a desktop. If we aren’t moving in that direction, we may as well just give up now.
[Read the interview at Tech Radar]
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